Scarlett Lewis founded the Jesse Lewis Choose Love Movement after her son was murdered during the Sandy Hook tragedy in December 2012. Scarlett decided to be part of the solution to the issues in society—and that also caused the tragedy. She became an advocate for social and emotional learning (SEL) teaching children how to manage emotions, feel connected, and have healthy relationships.

Scarlett promotes the Choose Love Enrichment Program, a no cost, comprehensive SEL program empowering educators and students to choose love. The Choose Love Enrichment Program has been downloaded in all 50 states and in more than 70 countries.